Welcome to my Portfolio

Retail activation Journey

Goal: Simplify the current journey, reducing the steps.
Prioritize the activities that are required of a buyer:
1 - Customer accept AR
2 - Download and product activation

Current Product Activation Journey

Currently, the process is manual. The user must create an account in My Kaspersky manually and enter the activation code at the final steps of the journey to later be able to access to download the product

New proposal

The complexity of Kaspersky's current tangible flows must be reduced and an alternative way, based on needs, to find the direct and simple flow that allows the user to perform the basic tasks and be able to use our product and its features.

Proposal achievements:

. Request the user's email at 2nd step
. Add AC at the first step
With this, the user is already included in our DB and the Myk account is created automatically, simplifying the original flow and ensuring that the user is already connected to Kaspersky more strongly.

• Date: 2024
• Client: Kaspersky
• Category: Product Activation UX design

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Amazon marketplace

Designs of various elements in the Amazon Japan marketplace

Work on the logo and stationery for the company Its Corporation (Franchising company based in Osaka) and J-Links, International sales and design company, working also on the total planning and design branding concept.

• Date: from 2023
• Client: Kaspersky
• Category: UX/UI Marketplace

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Atomic Design

Developed and optimized the Atomic design brand based on performance and demand

• Date: 2023
• Client: Kaspersky
• Category: Design System - Atomic design

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Email

Winback email design for users to remind them to renew the subscription license

For the design of the emails it has been taken into account, simple, linear design, that the content of upsell opportunity for a better product, offer a discount to persuade the user to renew

• Date: 2024
• Client: Kaspersky
• Category: Email design

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UX Design

User Journey mapping

Omnichannel and dynamic content approach

ACT 1

1 - User view and clicks a Gamer advertisement (show banner ad and facebook ad)

2 - From the link decides to visits the campaign landing page

3 - But decides to move on...

ACT 2

3 - Goes "somewhere else"
Sees retargeting ad (also target audience based)
Retargeting banner is consistent in messaging and offers additional attractive details such as pricing

4 - And decides to click on it
5 - Visits Kaspersky product page, featuring dynamically updated content from the landing page. It features a Gamer styled masthead with offer

ACT 3

5 - Decides to buy it, adds to cart

Product details are highlighted to match the gamer's needs. Features peer reviews, personalised to the target audience.

User transacts, goes to check e-mail

Introduce installation cta beginning system scan, diagnostics user returns to MyK to finalize setup

End to end message consistency
'Passive to active'
Creating a reason for people to login to MyK (as a retention and nurturing engine)
Integrations (product – my Kaspersky account)

• Date: 2022
• Client: Kaspersky
• Category: User Journey - UX

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Modernization Design

Enhancement of the shopping cart for Kaspersky E-commerce

Redesigned the shopping cart interface of Kaspersky's website to improve performance and usability, providing users with a better and more comprehensible experience. The new interface simplifies the structure, enhances navigation, and incorporates a progress bar to guide users through the purchase process.

Previous version

ACQ Flow: B2C / 1 product

Previous design - Thank you Page

New version

Modernization design to the Shopping Cart

• Date: from 2021
• Client: Kaspersky
• Category: UX Design

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UX Design 2

User Journey mapping

Omnichannel and dynamic content approach

End to end message consistency
'Passive to active'
Creating a reason for people to login to MyK (as a retention and nurturing engine)
Integrations (product – myK)

• Date: 2022
• Client: Kaspersky
• Category: User Journey - UX

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Digital Marketing
UX Design

Line App - Friend message Loyalty campaign

Working closely with data analytics to improve the engagement level of LINE messages weekly mailing.

Analyzing the many components of the LINE message and evaluating the particular data for each component was the most straightforward way to raise engagement and conversion rates. To accomplish this, I added a series of AB tests to comprehend the improvements and validate the modifications.

Narrowing the message size reveals a bit of the message that comes after it encouraging the user to scroll and continue browsing.

Digital Marketing campaigns, Email design

IQOS Loyalty members

• Date: 2020
• Client: Philip Morris JAPAN
• Category: Enhancement of user experience

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Box From Japan

E-Commerce - Subscriptions platform

WordPress CMS and 100% responsive Bootstrap adapted theme. Work done as part of an experiment to test all steps necessary to undertake a special type of "e-commerce" in this case "Online Subscription" and also check all the steps and challenges that a designer / developer should continue to carry out this type of business.

• Date: From 2015 to 2017
• Client: Worldwide
• Category: E-Commerce

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Project Management

AMEX Global Corporate Program - responsive global website

Project Manager for AMEX Japan GCP (Global Corporate Payments) Central point of contact for daily program operations; manages platform operations and configuration.
Project planning, Project Schedule

・ Work Plans: Executes project work plans and revises as appropriate to meet changing needs Project Deliverables
・ Tracks: Track project deliverables

・ Reports: Monitor and report on progress to all stakeholders

・ Project Changes: Implement and manage project changes Risk Management

・ Risk: Minimizes exposure and risk on the project

・ Dependencies / Roadblocks: Identifies and resolves dependencies and roadblocks Meetings Communication and Reporting

・ Reports: Regularly reports to internal and external stakeholders

・ Communications: Keeps client communications focused and concise

・ Action Items / Decision Points: Identifies key action items and decision points for the client and internal stakeholders

・ Distributing ongoing weekly and monthly reports to market owners and region owners

• Date: 2015
• Client: AMEX JAPAN
• Category: Project Management - UX Consulting

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Project Manager

Onshore IT Project Manager for Bayer Japan website-related projects.

Engaging as Project Manager in complex projects (45+ from 40 hrs. to 600 hrs. length) such as new website development, SEO enhancement activities, updating content or layout design, complex related function improvements, DB related tasks such as application forms, online surveys, campaign projects, online photo contest, etc.

Participating on project kick-off meetings, resource allocation and budget planning. As Project Leader of the Maintenance Team for Bayer Japan, I have worked also on websites (50+) of a multinational team of developers in India and Germany, stakeholders and project managers in Japan, and play a key role in providing technical proposals, report projects status and guidance to client, budgets and timeline calculation, resource allocation. In addition, I am in charge of liaison for projects with major creative agencies, such as Dentsu, Cyber Agent, BBDO, HAVAS, among others. In 2012 I received "Certification of Appreciation" from Fujitsu India due my dedicated support to clients and offshore teams, in ensuring timely delivery and raising client satisfaction.

• Date: 2011 to 2015
• Client: BAYER
• Category: Project Manager - UX Consulting

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Uber Corporation

Developer and Webmaster of company website 40 pages based on CMS WordPress platform.

Work from the structure of the site, in order to make it easier for search engines to crawl and index the content. (On-page optimization) Link building activities (Off-page optimization) Coordination with Business department in order to collect latest information and update content for company website. META optimization, etc. Perform site analysis (based on Google Analytics platform), keyword research and mapping, and assess link-building opportunities. In charge of Line product catalog and promotion video design.

• Date: From 2009 to 2011
• Client: Uber Corporation
• Category: CMS - Website design

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